Case Study

Dano World Milk Day

Experiential Marketing

 

Brief

Create Top Of Mind Awareness for the brand by leveraging the International World Milk Day celebration to set a Guinness Book World Record and achieve 90% share of voice in Nigeria.

Solution

We planned and executed a world record breaking event and broke record for the longest milk pouring relay.

Result

We broke an existing Guinness World record of the Longest Pouring Relay with over 700 active participants and over 2000 people witnessing it.

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