Case Study
Experiential Marketing
Create Top Of Mind Awareness for the brand by leveraging the International World Milk Day celebration to set a Guinness Book World Record and achieve 90% share of voice in Nigeria.
We planned and executed a world record breaking event and broke record for the longest milk pouring relay.
We broke an existing Guinness World record of the Longest Pouring Relay with over 700 active participants and over 2000 people witnessing it.