Case Study
Go Slo Ice Cream Launch
Product Launch, Event Activation
Brief
Create exciting events to launch Go Slo premium ice-cream and engaging activities to maintain top of mind awareness across target audience, and engage and manage top influencers like Toke Makinwa.
Solution
Planned, managed and executed launch events for Go Slo premium ice-cream in Lagos, Ibadan, Abuja and Port-Harcourt.Engaged consumers in modern trade outlets and malls in 6 cities in Nigeria.
Drove engagements with the TG in touch-points like churches, blue chip companies and cinemas. Engaged celebrities and social media influencers to attend the launch events and created content about the brand.
Result
- Over 50,000 consumers were sampled across all the physical touch-points.
- Over 10,000 tubs of Go Slo ice-cream was sold during the campaign.
- Over 100,000 consumers interacted with the brand both online and offline.
