The Brief

Plan, manage and execute a pro-video conference for religious houses aimed at showcasing the functionalities of Canon video cameras, generate sales through spot-on offers and increase top of mind awareness for Canon based video cameras.

The Approach

  • Engage heads of production departments and key decision makers of religious houses at the conference.
  • Showcase an array of Canon video cameras through exhibition and training.
  • Generate sell-out through spot on offers.

The Client

Canon

The Result

  • Over 60 religious houses attended the conference
  • Different types of video cameras were sold at the event