The Brief

To drive product trial and raise brand awareness level primarily focusing on the flavored milk products (Chocolate & Strawberry) in neighborhoods in the Eastern part of Nigeria while generating sales in these neighborhoods.

The Approach

  • There were series of activations in different neighborhoods to drive awareness and product trial across different states in the Eastern part of Nigeria.
  • There were series of events such as Breakfast with DANO, Mothers Day with DANO, Easter with DANO etc across different states located in the Eastern part of Nigeria.

The Client

DANO

The Result

  • Brand activations across 6 major states in the Eastern region in Nigeria per phase.
  • Over 55,000 people sampled either the Chocolate or Strawberry flavored milk during the neighborhood activations.
  • Over 25,000 people sampled provided DANO with quality feedback during the neighborhood activation.