The Brief

Launch the HP Omen gaming device into the Nigerian market in collaboration with Intel. This product is targeted at Gamers and the Gaming community across major cities in Nigeria.

The Approach

  • A microsite – omenmasterslagos.com was created to register entries and showcase terms & conditions into the gaming competition.
  • Unbranded and branded videos were released to create awareness and drive virality about the competition across social media platforms.
  • Different influencers were engaged to promote the microsite and drive traffic to the microsite.
  • Promoters were deployed to strategic locations such as game centers to engage with interested gamers to enter the competition.

The Client

HP

The Result

  • Entries Closed with a total of 15000+ entries for the competition
  • Promotions of the campaign reached 9.96 million unique accounts on Twitter and made 102.8 million Impressions
  • The campaign reached 43.7 million accounts on Instagram and made 198.8 million impressions.
  • Our final sponsored Ads reached 426,000+ users with over 82,000views & 7000+ Engagements
  • Over 3100 of High end devices were sold through this campaign.
  • Over 12,000 active PC gamers from several gamming communities were reached.