The Brief

Launch the UNIFI mobile banking application and drive awareness and product education in the youth sector of the Nigerian market. This application is target at youths and students in schools across Nigeria.

The Approach

  • A launch event for the UNIFI mobile banking application was carried out at a distinguished university and the brand ambassador Adekunle Gold was used to drive traction and create excitement at the event.
  • A series of outdoor activations to drive awareness, product education and initiate account acquisition was carried out at different university campuses in Nigeria.

The Client

Unity Bank

The Result

We identified major campuses in Nigeria and engaged with students educating the students about the benefits of the UNIFI mobile banking application. The series of outdoor activations created interactive, fun and engaging activities that resulted in product awareness, education and a high number of account acquisitions.